Client: Breckenridge Brewery of Colorado, LLC
Agency: Cultivator Advertising & Design, Denver, U.S.A.
Product: Agave Wheat
Ad: Ultra
Text:
V.O. “Craft breweries have never had an ultra-low calorie, premium, ultra-light, smooth, low carb, ultra-light beer.”
Presenter: “Until now.”
Creative Director: Monte Mead, Tim Abare
Art Director: Monte Mead
Copywriter: Monte Mead, Tim Abare
Additional credits:
Dir.: Monte Mead (Cultivator), Chris Lupenski (KDVR)
Agency Prod.: Emily Clark
Prod. co.: KDVR Fox-31, Denver
Post: Splash Visuals, Denver
Editor: Adam Fowler
Sound: The Arsenal Studios, Denver
Engineer: Dan Barnhart
Presenter: Bob Harrington, Head Brewer, Breckenridge Brewery
V.O.: Todd Usry, Brewmaster, Breckenridge Brewery
Published: December, 2012
Description:
Beer ad cliches are the target of small, craft brewer’s low-budget, “Beervertising” parody campaign. Both V.O. and presenter are Breckenridge brewers. Filmed inside Breckenridge’s brewery.