Category: Travel, transport & tourism
Media: digital film
Client: British Airways
Agency: OgilvyOne Worldwide, New Delhi
Production: Q.E.D. Films
Country: India
Director: Amit Masurkar
Senior Creative Director: Abhishek Gupta
Creative Director: Deepak Kumar
Abhishek Shrivastava - Creative Controller
Sidharth Shukla – Vice President & Head of OgilvyOne Delhi
Namita Koshy - Associate Vice President
Nikhil Negi – Account Director
Sasanka Das - Senior Planner
Description:
After tugging at your heartstrings last year with 'Fuelled by Love', British Airways brings you its latest brand campaign 'Discover the London You Don't Know'. In the form of a digital film, the campaign showcases a versatile London, which, while being immersed in legacy, provides young millennials with its contemporary delights. British Airways has committed to putting the customer back into the heart of everything they do, and connect people and possibility in the moments that matter the most. The brief was to make British Airways seen as the catalyst of unforgettable experiences, adventures and making memories. The creative had to connect both rationally and emotionally with the India's younger population. The germ of the idea came from the insight that today’s Indian travellers are more travellers, than tourists. They look for offbeat experiences through which they discover themselves better. Also, across generations, London has been a character in most people’s travel stories, never a destination and British Airways has been a trusted partner since 1924 in many such stories. Thus, the idea of following a young man's journey to London to retrace his grandfather's footsteps. Seen through the eyes of a young man from Chennai who discovers his grandfather's journal, the viewers are taken on a journey in which he relives his grandfather’s time in London, eventually discovering a city he did not know. Blending nostalgia with youthful exuberance, the protagonist savours London from new perspectives.