| Dubai Lynx 2011 | ||
|---|---|---|
| Film Craft | Art Direction | Bronze |
Advertiser ZAIN TELECOM KUWAIT
Product BROADBAND INTERNET
Entrant JWT KUWAIT, KUWAIT
Type of Entry: Film Craft
Category: Film - Art Direction
Title: SPEED CHANGES EVERYTHING
Advertiser/Client: ZAIN TELECOM KUWAIT
Product/Service: BROADBAND INTERNET
Entrant Company: JWT KUWAIT, KUWAIT
Advertising Agency: JWT KUWAIT, KUWAIT
Creative Credits
Executive Creative Director: Alessandro Antonini
Creative Director: Mark Makhoul
Copywriter: Alessandro Antonini
Agency Producer: Gilbert Nahas
Advertiser's Supervisor: Besma Al-Nafisi
Account Supervisor: Khalid Mahdi
Production Company: CITY FILMS Beirut, LEBANON
Director: Christophe Navarre
Art Director: Mitul Shah/Amin Abu Hamzeh
Brief Explanation:
Kuwait wakes up to find something new is coming, and all across the country, there is a wave of energy that is giving a new spin to things. Objects everywhere begin to accelerate, creating a joyful choreography. It is the Zain Mobile Broadband Internet Network, the fastest available in Kuwait. When surfing the Internet at higher speeds, your experience on the web changes. Not only can you surf faster, but you can actually enjoy features that are simply not possible to get at lower speeds. That is why in this commercial things not only go faster, but they start to do things differently as well. For example, the water sprinkler starts to dance while the child takes off with his kite.