The campaign aims to drive consideration for BT Mobile’s new Family SIM and highlights how families can save money when they buy together.
Media: TV campaign
Media: Film
Client: BT Mobile
Product: Family Sim
Additional Info: exclusive partnership with Channel 4
Client:
Consumer Marketing Director (BT): Dan Ramsay
General Manager Marketing (BT Mobile): Lynne Ormrod
Head of Marketing (BT Mobile): Emi Knott,
Senior Media Manager (BT Mobile): Hiral Patel
Media Agency: Maxus
Media Planners: James Williams, Tom Harris
Agency: The Outfit
Creative Director: Gemma Crawley-Roberts
Copywriter: Liz Moss
Producer: Jasmin Malam
Campaign Director: Benedict Smith
Campaign Manager: Marie Quincey
Broadcaster: Channel 4 – Dan Bixby
Post Production: Gramercy Park Studios
Realized: 7th February 2017