Category: Media
Media: TV
Brand: BT TV
Agency: FHF
Advertising Agency: FHF
Geo: United Kingdom
Published: October 2016
Ever wondered what would happen if you gave grannies that have never used social media before, free reign on Snapchat? So did BT, who masterminded a social experiment and filmed it. BT invited eight over 65s to try the popular Snapchat lenses for the very first time, capturing their candid reactions which ranged from fits of laughter to total bewilderment.