Category: Industrial, Agriculture
Media: Digital
Brand: Bticino
Agency: Anagram
Geo: Costa Rica
Advertising Agency: Anagram LA, San José, Costa Rica
Creative Director: Diego Luque
Creative Director / Copywriter: Zunga Reales
Art Director: Steven Cooper
Additional Credits: Melissa Mora
Published: February 2018
Synopsis:
42% of the fires in Costa Rica are caused by electrical system failures, Bticino the most important manufacturer of electrical solutions decided to take a plunge and find a solution for this problem .
We used a national influencer who asked for help to fix an electrical problem at her home, We gathered all the data they posted and created the first data base of informal electricians, giving us the chance to reach them and invite them to the First National Convention of Electricians.