Cannes Lions 2000 | ||
---|---|---|
Film | - | Gold |
Addy Awards 2000 | ||
Tv | Consumer Services, Travel | ADDY |
Description / Synopsis
The Budget marketing team considers putting aromatherapy candles in their cars. Cut to a group of businessmen veering into oncoming traffic because they're sound-asleep - including the driver... The marketing team rejects the aromatherapy idea.
Title "Aromatherapy"
Agency Cliff Freeman & Partners
City New York
Production Company: Propaganda Films
Advertiser Budget Rent A Car System, Inc.
Brand Name Budget
Product Name Car Rental
Business Sector Car & Utility Rentals
Market United States
Country of Production United States
Language English
Type Television
Length 30 seconds
Tagline Luxury starts at $49.
Creative Director Eric Silver
Art Director Jason Gaboriau
Copywriter Steve Doppelt, Eric Silver
Director Dante Ariola
Account Executive Paul Schmidt
Agency Producer Nick Felder
Editing Company MacKenzie Culter