Brand: Budget Direct
Media: TV
Category: Financial services
Agency: Lowe
Geo: Australia
Budget Direct: Captain Risky - Jumping the Double Helix Divide
Advertising Agency: 303Lowe, Sydney, Australia
Executive Creative Director: Richard Morgan
Copywriter: Sean Larkin
Art Director: Adam Whitehead
Agency Producer: Sean Ascroft
Head of Business Management: Tony Dunseath
Business Director: James Lammert
Production Company: Goodoil Films
Director: Hamish Rothwell
Executive Producer: Sam Long
Producer: Claire Richards
DOP: Crighton Bone
VFX: Jess Bradstreet / ALTVFX
Editor: Bernard Garry / The Editors
Sound Engineer: Barry Stewart / Sound Reservoir
Captain Risky is back with his most spectacular stunt yet, one year since 303Lowe Sydney first conceived of the loveable daredevil for Budget Direct.
In 12 months, Captain Risky has become notorious for his ill-advised stunts as a larger-than-life character who can't work out why Budget Direct won't insure him.
But in the latest spot 'Jumping The Double Helix Divide', which launched on 1st January, Captain Risky finally appears to pull off the biggest feat of his career in front of a roaring crowd.