Category: Food
Client: Buffalo Wild Wings
Media: TV
Country: USA
Date: March, 2017
Description:
As it tries to sell its newest product, Rally Beard Sauce, which is spicy garlic sauce guaranteed to encourage beard growth that will help cheer on favorite sporting teams, Buffalo Wild Wings educates on all the nicknames out there for facial hair—jowl towel, chin pashmina, kiss killer and razor hater, to name a few. But will the magic sauce also take the sting out of the brand's recent fourth-quarter same-store sales decline?