Category: Restaurants & Fast Food Outlets
Advertiser: BUFFALO WILD WINGS
Product/Service: MORE MARCH/BUFFALO WILD WINGS RESTAURANT
Agency: FALLON
Production Company: MJZ, Los Angeles, USA
Chief Creative Officer: Darren Spiller
Copywriter: Dean Buckhorn
Art Director: Mike Fetrow
Agency Producer: Matt Polski
Account Supervisor: Mindy Gallimore
Producer: (Executive Producer) Emma Wilcockson; (Producer) Deb Tietjen
Director: Craig Gillespie
Editor: Eric Zumbrunnen
Post Production: A52
Account Manager: Kristina Nagle
EditingCompany: Final Cut Edit
Account Manager: Kristina Nagle
Editing Company: Final Cut Edit
Other Credits: (Director of Broadcast) Corey Esse/Director Of Business Affairs: Brendan Lawrence
English Description
The very simple goal of this campaign was to remind passionate college basketball fans that there’s no better place to experience the full intensity of March Madness than at Buffalo Wild Wings. In fact, most serious college basketball fans would gladly give up one of the other months if it meant they could somehow get more March. In this campaign, we asked fans to tell us exactly which month they’d lose in order to get more March, and to tell us all the unusual, entertaining reasons why they’d get rid of it.