Advertiser: SHANGHAI GENERAL MOTORS
Agency: LOWE CHINA
Category: Internet Film Series
Account Supervisor: Cherry Wang, Power Zhang
Director: Hsiao Ya Chuan
Cinematographer: Lin Ze Qiang
Account Manager: Nicole Zhong
Creative Director: Qiang Zeng
Copywriter: Cherry Wang, Zhou Wei
Post Production: Digital Horizon
Agency Producer: Connie Chua
Chief Creative Officer: Norman Tan
Editor: Qing Hua, Zhang Hai Ying
Art Director: Qiang Zeng, Kidd Zhang
Brief Explanation
A series of micro movies were created to celebrate these ordinary people’s extraordinary lives. These are real daily stories but they touch the viewers’ heartstring that is seldom reached, resonating with their true experience. The 7 stories are inter-locking, one leading into the next, symbolizing that people are not solitary islands. All stories are about ordinary people’s relationships and are touching stories about family values, hard work, belief, love and bonding within families and among human beings. Buick cleverly embedded the Excelle car in this series since this family sedan has been a member of the 1.8 million ordinary families in China in the past decades. Buick Excelle has been an eye-witness and a player in their extraordinary lives.