| Cannes Lions, 2014 | ||
|---|---|---|
| FILM LIONS | TV & Cinema Film: Public Health & Safety | BRONZE |
| Spikes Asia, 2014 | ||
| Film | OTHER FILM CONTENT: INTERNET FILM | Silver Spike |
| Film | TV & CINEMA FILMS: PUBLIC SERVICE MESSAGES AND CHARITIES | Gold Spike |
| Film Craft | CRAFT: TV: CASTING | Silver Spike |
| Epica Awards 2014 | ||
| Film | Public Interest | Bronze |
| Ad Stars Awards, 2014 | ||
| Film | Corporate/Institution/Industry | Gold |
| Film Craft | Cinematography | Silver |
| Asia Pacific Advertising Festival (AdFest) 2015 | ||
| FILM LOTUS | BEST OF CORPORATE | Gold |
| FILM LOTUS | BEST OF PUBLIC SERVICES | Silver |
| D&AD Awards 2015 | ||
| Film Advertising | TV Commercials | Wood Pencil |
| The New York Festival, 2015 | ||
| Film | Television / Cinema / Online: Products & Services: Corporate Image, Information & Recruitment | THIRD PRIZE AWARD |
| Public Service Announcements | Film: Civic & Social Education | SECOND PRIZE AWARD |
| Cresta Awards, 2015 | ||
| Tv/Cinema/Online Film | (Television) - PUBLIC SERVICES | Grand Prix |
Type of entry: TV & Cinema Film
Category: Public Health & Safety
Advertiser: SHANGHAI GENERAL MOTORS
Product/Service: BUICK
Agency: LOWE CHINA Shanghai, CHINA
Client: SHANGHAI GENERAL MOTORS
Product: BUICK
Entrant: LOWE CHINA Shanghai, CHINA
Type of Entry: TV & Cinema Film
Category: Public Health & Safety
Entrant Company : LOWE CHINA Shanghai, CHINA
Advertising Agency : LOWE CHINA Shanghai, CHINA
Production Company : A NEW LIFE FILMS Shanghai, CHINA
Production Company 2 : LOCUS Seoul, SOUTH KOREA
Chief Creative Officer: Norman Tan (Lowe China)
Senior Creative Director: Qiang Zeng (Lowe China)
Senior Copywriter: Cherry Wang (Lowe China)
Senior Copywriter: Willow Yang (Lowe China)
Creative Group Head: Kidd Zhang (Lowe China)
Creative Group Head: Hans Han (Lowe China)
Senior Art Director: Zhengjiang Chen (Lowe China)
Head Of Production: Connie Chua (Lowe China)
Senior Account Manager: Sue Lu (Lowe China)
Chairman/Ceo: Kitty Lun (Lowe China)
English Copywriter: Jeremy Chia (Lowe Bangkok)
Producer: Jiyoun Lee (Locus)
Director: Eun Taek Cha (Locus)
Cinematographer: Jung Ho Leem (Locus)
On/Line Editor: Sang Hoon Jung (Locus)
Production House Producer: Mary Bae (Locus)
Off/Line Editor: Dae Sun Kim (Locus)
Composer: Peter Millward (Drum Music)
Production House Producer: Shan Wang (A New Life Films)
Executive Producer: Nelson Cho (A New Life Films)
Brief Explanation:
This television commercial features real traffic accident victims who kindly agreed to participate in this meaningful project to warn pedestrians and motorists not to avoid the same disasters. Trying to be calm and hide their emotion, the victims’ amputated bodies, or the family of the deceased, say it all as they pose as human traffic signs. They quietly carry the important warnings at these accident-proned locations. The human traffic signs are s a stark reminder for the many pedestrians and motorists that signs are there for a reason. Buick wants to remind them that they should obey the rules because it is a matter of life or death.