Category: Non-Alcoholic Drinks
Media: Digital
Brand: Bulletproof
Agency: Tether
Geo: United States
Advertising Agency: Tether, Seattle, USA
Chief Creative Officer: Stanley Hainsworth
Executive Creative Director: Steve Barrett
Creative Director: Paul Huggett
Senior Art Director: Rory Jensen
Writer: Saedi Hitner
Designer: Bronson Folz-Edwards
Senior Producer: Alexis Smith
Account Managers: Alex Warren, Christy Allcock
Senior Creative Strategist: Joanna Mathews
Production: Greg Kaufman, Hart Boyd, Keith Slawson
Photographer / Director: Kremer Johnson
Published: January 2018
Synopsis:
Bulletproof ® 360, creator of its namesake ‘butter coffee’ and other cutting-edge food and nutrition products, approached creative agency Tether to promote Bulletproof® Coffee Cold Brew, its first ready-to-drink coffee product intended to help the brand expand its consumers beyond its core base of biohackers and fitness enthusiasts. Capitalizing on the new-year mindset and the quest to seek self-improvement, the “You. Only Better.” campaign showcases how Bulletproof Coffee fuels your mind and body so you feel like you—only better—with scenes of relatable people feeling their best.