Bulmer's: #beginswithabulmers

Credits & Description:

Entrant: Global Radio Creative, London
Bulmers
"#beginswithabulmers"
Corporate Name of Client: Bulmers Cider (Heineken UK)
Agency Account Directors: Katie Bowden
Matt Morris
Radio Station: XFM
Agency: Global Radio Creative , London
Creative Director: Jo McCrostie
Copywriters: Wayne Smith
Marc Haynes
Agency Producer: Dan Akers
Production Companies: Unusual, London
Global Radio Creative , London
Directors: Wayne Smith
Jon Holmes
Producers: Heather Davies
Heather Wall
Recording Studio: Unusual, London
Global Radio Creative , London
Audio Engineers: Dan Akers
Heather Davies
Heather Wall
Voice-over: Jon Holmes
Description of the Project:
XFM encouraged people to tweet, share and post their plans for the weekend using the hashtag #beginwithaBulmers.
Each Friday we broadcast a unique 3 minute ‘as live’ radio commercial based on these Twitter conversations – a media first for radio!
It appealed to genuine human experiences, plus had the benefit of being as live as possible. Please also see attached video.