Diageo Australia has launched a major new brand campaign for Bundaberg Rum, the biggest for a decade with a media value of $20 million over the next 18 months. The campaign, created and executed in partnership with Leo Burnett Sydney will be activated across multiple channels including TV, out of home, digital and in-store. The campaign launches with a new 90" television commercial (TVC) whiched aired during the launch of the 2017 NRL Season and the brands second year of NRL sponsorship. Entitled 'Unmistakably Ours', the campaign celebrates everything that makes Australia unique, from our wildlife to our food, our love of sport to our city and beach culture, our diversity to our enduring values. The campaign aims to unite Australians by reinvigorating love and pride for the Australian spirit - both for the iconic Bundaberg Rum but also for the values which make us who we are. Filmed entirely in Australia, including at the home of Bundy Rum in Queensland, the 90" TV spot opens with actor Gyton Grantley reminding us about the importance of Australia's enduring values: always being there for your mates; remaining optimistic in the face of adversity; and having a crack even when the odds are stacked against you.
Media: TV
Category: Drinks, alcoholic
Client: Diageo Australia
Brand: Bundaberg Rum
Agency: Leo Burnett, Sydney
Production: Rabbit Content
Country: Australia
Director: Lachlan Dickie
Executive Creative Director: Vince Lagana
Executive Creative Director: Grant McAloon
Producer: Marcus Butler
Senior Copywriter: Michael Dawson
Senior Copywriter: Adam Bodfish
Senior Art Director: Ben Alden
Senior Art Director: Nils Eberhardt
Executive Producer: Lucas Jenner
Jason Young, senior designer
Ross Cameron & Graham Alvarez, planning director
James Walker-Smith, group business director
Neil Duncan, business director
Rachel Devine, senior broadcast producer
Adrian Jung, head of print
Linda Tran, communications strategist
Stuart Capel, media director
Courtney Rule, pr strategist
Liz Hunt, publicity director
Gideon Hornung, experience director
Alexandra Roubine, social media strategist
Prudence McKendry, content producer
Kit Baker, content creator
Gotham Pillai, content writer
ARC EDIT, offline
Blackbird VFX, online
Song Zu, music & audio
Toni Higginbotham, casting
Prodigious Brand Logistics, social content
Stills Production
Jamie Macfayden, photographer / Louis & Co
Will Palmer-Reeves, producer / Louis & Co
Prodigious Brand Logistics, retouching
MediaVest
Lauren Small, client services director
Craig Cooper, investment & partnership director * Alicia Phillip, digital director
Fiona Hedge, planner/buyer
Kate Holland, account executive