Bupa UK through WCRS, London has today unveiled a campaign to promote its pay as you go physiotherapy services. The campaign is the second from Bupa's new 'For Living' brand positioning, which aims to shift perceptions of the brand by demonstrating how Bupa is approaching healthcare and wellbeing in a new, refreshing way, helping people get the most out of everyday life.
Alternative Title: For bringing back the Dad-o-saurus
Media: TV
Category: Finance & insurance
Client: Bupa UK
Agency: WCRS, London
Production: Somesuch
Country: United Kingdom
Director: George Belfield
Executive Creative Director: Billy Faithfull
Executive Creative Director: Ross Neil
Executive Creative Director: LEON JAUME
Creative Director: Joe Miller
Creative team: Angelique Waker
Creative team: Cheryl Rosenthal
Creative team: Shannon Faley-Martin
Creative: Conrad Swanston
Creative: Alex Bingham
Producer: Tom Gardner
Executive Producer: Lou Hake
DoP: Tim Sidell
Agency Producer: Stefanie Forbes
Integrated Project Manager: Mark Lambourne
Production Assistant: Camilla Hempleman-Adams
Account Handling: Matt Edwards, Chris Boyton, Chris Moger, Charlie Warner
Planning: Matt Willifer, Laura Sammarco
Agency Designer: Lee Burns
Media Agency: MEC
Photographer: Adam Hinton
Retouching: Curious
Editor: Elise Butt @ Trim