Advertiser: BUREAU OF INTERNAL REVENUE
Agency: CAMPAIGNS & GREY
Category: Public Awareness Messages
Director: Carlo Ledesma
Account Supervisor: Jev Ramos
Other Credits: Junior Executive Producer - Roxanne Sipin
Editor: Neil Sayno
Copywriter: Ompong Remigio
Editing Company: Post Manila
Post Production: Post Manila
Other Credits: Post Producer - Naomi Prochina
Cinematographer: Princess Lira Alvarado
Cameraman: Ronald Bon
Director Of Photography: Berhil Cruz
Creative Director: Bunny Vivero
Account Manager: Gigi Macachor
Producer: Hannah Gallardo
Editor: Jose Azucena
Art Director: Mon Pineda
Executive Creative Director: Ompong Remigio
Chief Creative Officer: Ompong Remigio
Brief Explanation
To remind the people to file their income tax returns on or before the national deadline, a tax collection campaign was made to show what tax cheats truly deserve.A man drives at a near-impossible angle down a narrow road. Why is his life being made so difficult? Because he's driving in the tax-evader's lane. The message: Pay your taxes!