| ANDY Awards 2020 | ||
|---|---|---|
| Idea | - | Gold |
| D&AD Awards 2020 | ||
| Press & Outdoor | Existing Sites Poster Advertising | Wood Pencil |
Client: Burger King
Advertising Agency: BBH, UK
Creatives: Thomas Devenport
Creative Director: Fred Rodwell
Chief Creative Officer: Ian Heartfield
Strategy Director: Saskia Jones
Head of Strategy: Ben Shaw
Account Director: David White
Account Manager: Laura Huber
Producer: Nnena Nwakodo
Production Company: Black Sheep Studios
Designer: Christian Tunstall
Editor: Gus Melton
Director: Korrie Powell
Executive Producer: Sophie Dewey
Producer: Thom Godsill
Post Production: The Mill
Editor / Editing House: Black Sheep Studios
Sound: String and Tins
Head of Digital Production: Richard Atkins
Digital Producer: Margarita Ognjanovic
Designer / Animator: Christian Tunstall
Post Production: The Mill
Animation: Wellcom
Producer: Ish Shein
Media Agency: Vizeum
PR agency: Frank
Social Media agency: Coolr
Exposure: Ocean Digital Outdoor
Country: United Kingdom
Published: December 2019
Synopsis:
Thanks for having our back this year Maccy Ds #WhopperSecret
The Whopper is far bigger than its competitor, the Big Mac. But it’s been a while since Burger King reminded everyone. So to solidify BK’s flagship burger as the only proper choice, BBH came up with a cheeky campaign which left the Big Mac in BK’s shadow, once and for all. BK realised that the Big Mac is so small it could safely put it behind its Whoppers without anyone noticing. So it did. In every single ad released in 2019. Yup, every piece of print, TV and instore. Then on December 23rd, BK revealed what it had done to the world.