| Wave Festival 2018 | ||
|---|---|---|
| PR | Excellence in PR | GrandPrix |
| PR | Excellence in PR | Ouro |
| PR | Techniques | Ouro |
| Direct | Direct: Sectors | Prata |
| Brand Experience & Activation | Brand Experience & Activation: Sectors | Bronze |
| Ad Stars 2018 | ||
| PR | Practices & Specialism: Events & Experiential (PR campaign that use an event or stunt) | Grand Prix |
| Media | Use of Media: Use of special events and stunt/live advertising | Silver |
| Peace & Justice | - | Bronze |
| Social & Influencer | Social Insight & Engagement: Real-time Response | Crystal |
Media: Direct
Brand: Burger King
Agency: Interaction
Geo: Costa Rica
Advertising Agency: interaction, San José, Costa Rica
Copywriters: Rafael Rivera Villanueva, Juan Carlos Campos
Graphic Designer: Fabian Bolanos
Event Production: Paula Fernandez, Juan Carlos Campos / One Entertainment
Social Media: Michelle Choe / Show de huevos
Audiovisual Production: Erick Varen, Andrés de Leon
Published: January 2018
Synopsis:
In nearly 200 years of democracy, Costa Rica has never been through such controversial presidential elections. Fake news, memes, lies and even fights between the presidential candidates were all part of the campaigns and debates. It was even predicted that more than 40% of Costa Ricans would not vote. While everyone was fighting and dividing Costa Rica, Burger King decided it was time to unite. At the worst moment of the political campaign, only 10 days before the elections, Burger King invited the presidential candidates to "A lunch for peace and democracy". If they came in peace and encourage people to vote, no matter who they vote for, Burger King would give away Whoppers to the voters on election day. By popular demand, the presidential candidates came to "A lunch for peace and democracy in Burger King". An event where they could relax and forget about politics at least for a while. A peaceful, democratic meal where the candidates and the all the media shared Burger King's promo: "Free Whoppers for voters on election day".