| El Sol Festival 2018 | ||
|---|---|---|
| Medios | Mejor uso de data | Sol De Plata |
| Digital y Móvil | Mejor uso de las redes sociales | Sol De Plata |
| Activación de Ventas | Plataformas digitales, sociales y móvil. Comercio electrónico | Sol De Bronce |
Media: Interactive
Category: Restaurants & fast food
Client: Burger king
Agency: LOLA MullenLowe, Madrid
Production: Lola
Country: Spain
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Pancho Cassis
Creative Director: Fred Bosch
Creative Director: Tomás Ostiglia
Creative Director: Fabio Brigido
Copywriter: André Toledo
Copywriter: Isabel Rey
Art Director: Aida Pozuelo
Art Director: Rocío Meseguer
Producer: Cristina Calabuig
Agency Producer: Florencia Caputo
Agency Producer: Diego Baltazar
Agency Producer: Sebastián Arce
Community Manager: Alex Sánchez
Community Manager: Silvia Naranjo
Global Business Director: Tom Elliston
Account Manager: Beatriz Sanz
Account Executive: Adriana González
Client Contact: Bianca Shen
Client Contact: Yvette Karen Altet
Client Contact: María Maroto
Client Contact: Lucía Girón
Published: May 2018
Synopsis:
Burger King Stories Ordering.
LOLA MullenLowe, Madrid has launched 9 stories on instagram, one with each of the Whopper's famous ingredients. Inviting people to customize their Whopper, stories after stories. Each set of polls generated a unique coupon (that Burger King send through a DM) for people to redeem their unique Whopper for free. Then we put all the data on the grill to create the most popular Whopper for Spaniards, the "InstaWhopper," available all across Spain for a limited period of time.