For each Twitter or Instagram post dropping the letter b and using #BringBackTheBees, and for each purchase of one of three specially packaged limited edition lip balms (branded “URT’S EES”)*, Burt’s Bees will plant 1000 wildflower seeds. The goal is to plant one billion wildflowers, to create new habitat in which bees can thrive.
Brand: Burt's Bees
Media: Online
Category: Health & Beauty
Agency: Baldwin&
Geo: United States
Burt's Bees: Bring Back the Bees
Advertising Agency: Baldwin&, Raleigh, USA
Creative Directors: David Baldwin, Bob Ranew
Art Director: Jen Matthews
Copywriter: Chad Temples
Agency Producer: Theresa Darlington
Account Supervisor: Katharine Belloir
Production Co.: Big Nest
Director: Kung Fu Stevens
Executive Producer: Noah Goldsmith
Line Producer: Kevin Sharpton
Post: Final Cut
Editor: Ashley Kreamer
Executive Producer: Sarah Roebuck
Head of Production: Jen Sienkwicz
Producer: Penny Ensley
Published: March 2016