Category: Fundraising & appeals
Advertiser: DEBRA AUSTRIA
Product/Service: THIS IS HOW LIFE FEELS TO BUTTERFLY CHILDREN
Agency: LOWE GGK
Production Company: SABOTAGE FILMS, Vienna, AUSTRIA
Chief Creative Officer: Dieter Pivrnec
Executive Creative Director: Nikolaus Leischko/Christian Bircher
Creative Director: Nikolaus Leischko/Christian Bircher
Copywriter: Nikolaus Leischko/Susanne Lenhardt
Art Director: Christian Bircher/Astrid Bittermann
Account Supervisor: Michael Kapfer-Giuliani
Producer: Thomas Brunner
Director: Tu
Account Manager: Talin Seifert
Director Of Photography: Holger Jaquet
Account Manager: Talin Seifert
Director Of Photography: Holger Jaquet
English Description
Context:
Epidermolysis Bullosa, known as EB, is the name of a group of genetic disorders causing blistering and shearing of the skin from even the gentlest friction. The youngest sufferers are called butterfly children because their skin is as fragile as a butterfly's wing. A life with this disease is extremely painful.
Client:
DEBRA is a non profit association supporting people with EB.
Target group:
Besides the broad public the campaign was targeted at potent private donors. In particular people being ready to take social responsibility.
Creative Idea
Without stigmatizing all relevant people by using repulsive images the campaign shows in a very subtle way how life feels to butterfly children.
Objective: The main objective of the campaign is to create awareness for EB and generate donations.