Category: Entertainment & Leisure
Advertiser: BWIN
Product/Service: SPORTS
Agency: WIEDEN+KENNEDY AMSTERDAM
Production Company: RSA FILMS, London, Barcelona, UNITED KINGDOM, SPAIN
Production Company: GOODGATE PRODUCTIONS, London, Barcelona, UNITED KINGDOM, SPAIN
Chief Creative Officer: N/A
Executive Creative Director: Mark Bernath/Eric Quennoy
Creative Director: Alvaro Sotomayor
Copywriter: Chris Taylor/Roger Hoard
Art Director: Chris Taylor
Agency Producer: Andrew Koningen/Erik Verheijen
Account Supervisor: Eva Rausch/Katja Dienel
Advertiser's Supervisor: Mira Kloss Zechner/Thomas Fuerstner/Karin Köfinger
Producer: Gordon Mackinnon/Caspar Delaney
Director: Mark Zibert
Editor: James Forbes-Robertson
Sound Design/Arrangement: Massive Music
Post Production: Glassworks Amsterdam
Music: Tommy Zee
Account Manager: Mandy Wald
Planner: Nick Docherty
Director Of Photography: Brendan Galvin
EditingCompany: Whitehouse London
Account Manager: Mandy Wald
Planner: Nick Docherty
Director Of Photography: Brendan Galvin
Editing Company: Whitehouse London
Other Credits: Choreographer: Andy Ansah/Project Manager: Pam Prior/Animator: Morten Vinther
English Description
The ‘Next Generation Communication’ campaign brings to life the visceral thrill and emotion of live betting on sports, putting players right in the heat of their chosen sport, when anything and everything feels possible.
Featuring players from Real Madrid, the film starts with a slow build which moves into an explosive series of footballer actions, until we reach the pinnacle moment of decision, amplified by a 180-degree view of our football players suspended in action. The football players are released from suspension the moment a decision is made by our bettor to dramatize that he can play for real.