Bwin Interactive Entertainment: The Race

Credits & Description:

Introducing BBH Sport's new ad for the betting giants bwin. 'The Race' is a world first. A betting ad you can actually bet on. Simply watch the film, then head to bwin.com to pick which car you think will win - Black or Yellow. This integrated campaign launched this weekend across Europe. The winner of the The Race will be announced during The Champions League in three weeks time, via another big blockbuster film.
Media: TV
Title: Black vs Yellow
Category: Entertainment & leisure
Client: bwin
Agency: BBH Sport
Production: Iconoclast
Country: United Kingdom
Director: Nima Nourizadeh
Executive Creative Director: Ewan Paterson
Creative Director: chris clarke
Creative Director: MATT MORELAND
Creative Director: Paul Silburn
Producer: Nicole Southey
Business Director: Jon Peppiatt
DoP: Barry Ackroyd
Sound: Phil Bolland
Strategist: Darius Karbassioun
Post production: Glassworks London
Head Of TV: Charlie Gatsky
Editor: Dan Sherwen
Account team: Patrick Farrall
Account team: Louise Bodily
Sound Design Company: Factory, London
Sound Designer: Phil Bolland
Sound Engineer: Phil Bolland
Sound Mixer: Phil Bolland
Music Production Company: Black Sheep Music, London
Music Performed By: Dengue Fever
Song Title: New Year’s Eve