Agency: Wunderman UK
Title: Give A Sock
Richard Kenyon & Nigel Webb - Creative Directors
Georgie McCarthy & Lucy Kaitcer - Copywriter & Art Director
Rob Pritchard Jones & Sam Mellis - Copywriter & Art Director
Elliot Farmer - Designer
Ian Saunders - Designer
Yuan Phoon - Tech Lead
“Give a Sock” launches today in partnership with the C4WS Homeless Project, and aims to collect sackfuls of socks from local businesses, Wunderman UK staff and clients, other WPP agencies and the sector more broadly. The largest donation will receive a prize – definitely not socks! The campaign will run until 16th January when Wunderman UK will collect what it hopes will be an overwhelming quantity of socks from participating organisations. The agency will deploy an arsenal of humorous social and online tactics designed to raise awareness of the campaign, encouraging people to re-evaluate the role of the humble sock this season! Give A Sock assets including posters and other items will be available to download from the campaign website, http://www.giveasock.com.
Putting its money where its mouth is, Wunderman UK will also host a range of sock-inspired initiatives, including a staff “Christmas Jumper and Sock Competition,” celebrating those with the most inspired combos! The agency will also reach out to industry figures known for their flamboyant dress sense, challenging them to post examples of their “sock-sense” on social media. Agencies can also show off their bulging sock-sacks using the hashtag #GiveASock.