Advertising Agency: John McNeil Studio, Berkeley, CA USA
Agency website: http://www.johnmcneilstudio.com/
Director: John McNeil
Associate Director, Film and Editorial: Patrick Lundberg
Creative Director: Doug Green
Senior Writer: Eric Roller
Senior Art Director: Silas Reeves
Production Design Supervisor: Hannah Bar-DiChiarra
Executive Producer: Stephanie Heinsohn
Senior Producer: Kirsten Harkonen
Senior Project Manager: Darcy Novo
Sound Composition: Steven Emerson
Post Production Services: The Annex
SVP Corporate Marketing: Anna Griffin (CA Technologies)
The App Culture campaign, created by John McNeil Studio (JMS)—a full-service agency and production company based in Berkeley, California—kicked off earlier this summer with three initial TV spots and continues with two recently launched spots. In “The Front Porch” the spot dives right into the issues and opinions that have become the order of the day in the American dialogue. An older gentleman declares from his porch that he “just likes things how they were,” while a Millennial ready to write his own future declares he doesn’t “want anyone to tell me how to live my life.” However different they are, there’s one thing that brings them together: the love of really great apps made and managed with the help of software from CA Technologies. The second spot focuses on the incredible demand that companies must meet to succeed in the application economy. “Demand Never Dies” takes the form of a tongue-in-cheek horror movie in which developers are terrorized by hordes of zombies with an undying hunger for new features and experiences.