CAA (Canadian Automobile Association) Film It only takes a second to be distracted: Pelican by One Twenty Three West

The Film titled It only takes a second to be distracted: Pelican was done by One Twenty Three West advertising agency for CAA (Canadian Automobile Association) in Canada. It was released in Oct 2020.

Advertising campaign for CAA (Canadian Automobile Association)

CAA (Canadian Automobile Association): It only takes a second to be distracted: Pelican

Name: It only takes a second to be distracted: Pelican
Uploaded: 2020-10-18T07:00:00.000Z
Duration: P16.984S
Description: The Film titled It only takes a second to be distracted: Pelican was done by One Twenty Three West advertising agency for CAA (Canadian Automobile Association) in Canada. It was released in Oct 2020.

Brand

CAA (Canadian Automobile Association)

Media

Film

Released

October 2020

Posted

October 2020

Market

Canada

Industry

Traffic safety

Agency

One Twenty Three West

Illustrator

Copywriter

Art Director

Creative Director

Creative Director

Producer

Credits & Description:

Client: CAA
Advertising Agency: One Twenty Three West, Vancouver, Canada
Illustrator: John Larigakis
Copywriter: Addie Gillespie
Art Director: John Larigakis
Creative Director: Rob Sweetman
Creative Director: Dominic Prevost
Account Director: Matt McGarva
Producer: Paula Gill
Animator: John Larigakis
Animator: Jesse Shaw
Audio Production: Murmur
Country: Canada
Published: October 2020
Synopsis:
CAA (Canadian Automobile Association) wanted to create a campaign encouraging young drivers to drive responsibly, and remind them that using your phone in any way, is considered distracted driving. The animated videos use unique animals to soften the message and highlight the embarrassment they feel when getting caught in hopes that they’ll put their phone down.