The advertising industry has an amazing ability to stretch the truth when entering work into award shows. World firsts, 1000% increases, nations spurred into action, ground-breaking results, unprecedented results, even results that speak that for themselves, the miracles of the 2-minute award video know no bounds.
The Effie Awards, however, are different. Thereâs no hiding behind smoke and mirrors, only work that achieved real business results for real clients will bring home the metal.
So to encourage agencies to enter the 2013 Effie Awards in New Zealand, WhybinTBWA took the countryâs top ECDs and CEOs and interviewed them about their most awarded campaigns from the last year. Only, they had a police-trained polygraph examiner perform the interviews.
The films, dare it be said; speak for themselves, although the people in them donât always speak the truth.
Media: TV
Category: Award show
URL: http://www.resultsdontlie.co.n...
Client: CAANZ
Agency: Whybin / TBWA New Zealand
Production: The Sweet Shop
Country: New Zealand
Director: Damien Shatford
Chief Creative Officer: Toby Talbot
Creative Director: Jonathan McMahon
Creative Director: lisa fedyszyn
Creative Director: Steve Kane
Creative: Cece Chu
Creative: Ryan Price
Group Head: Jodi Willocks
Producer: Lynnette Gordon
Executive Producer: Fiona King
Digital Creative Director: Ross Howard
Graphic Designer: JIm Hudson
DoP: Nick Burridge
Head of Content TVP: Liz Rosby
Planner: Sarah Hamburger
Agency Producer: Amy Hansen
Post production: Andy Timms and Mat Ellin (Mandy)
Production Manager: Michelle Hong
Print Producer: Ali Vernon
Designer: Chris Lewis
Designer: Frank Turner
Music: Mark Wondercastle
Web Development Partner: Digital Arts Network (DAN)
Senior Account Manager: Victoria Meo
Digital Creative - David Minty (DAN)
Digital Producer - Henson Tan (DAN)
David Colguhoun - Digital Developer (DAN)
Colourist - Dave McLaren (The Sweet Shop)
Audio - Jon and Penny Cooper (The Coopers on Franklin Road)