Category: Cars
Advertiser: CADILLAC
Product/Service: CADILLAC CTS SPORT SEDAN
Agency: FALLON
Production Company: @radical.media, Santa Monica, USA
Chief Creative Officer: Darren Spiller
Executive Creative Director: Bruce Bildsten
Copywriter: Jeremiah Follett
Art Director: Gary Loo Bun
Agency Producer: (Executive Producer) Jennifer David; (Producer) Angie Schoemer
Account Supervisor: Jeff Mayes
Producer: (Executive Producer) Jim Pouvet; (Producer) Susan Sullivan
Director: Jeff Zwart
Editor: David Henegar
Sound Design/Arrangement: Squeak E Clean
Music: Spinnerette / Ghetto Love
Account Manager: Denis Budniewski
Director Of Photography: Jeff Zwart
EditingCompany: Butcher
Account Manager: Denis Budniewski
Director Of Photography: Jeff Zwart
Editing Company: Butcher
Other Credits: (Director of Broadcast) Corey Esse/Director Of Business Affairs: Brendan Lawrence
English Description
The CTS Sport Sedan was designed with near-perfect 50-50 weight balance from front to back, giving it extremely precise control through corners. In 'Front to Back', this is presented as both a metaphor and an unbelievable real-life example. There were no camera-tricks or computer-graphics used in the spot -just one incredibly agile sedan (not to mention the other one).