Category: Automotive
Media: Experiential
Brand: Cadillac
Agency: Red Lion
Geo: Canada
Advertising Agency: Red Lion, Canada
President / Chief Creative Officer: Matt Litzinger
Associate Creative Director: Pepe Bratanov
Copywriter: Kyle Carpenter
Client Service Director: Kaitlin Doherty
Account Director: Andrea Friday
Account Supervisor: Wendy Richardson
Account Executive: Alyse Thompson
Account Coordinator: Greg Telford
Digital Strategy: Michael Ash
Producer: Meghan Cassidy
Production Company: The Field
Editorial: Rooster
Colourist: The Vanity
Audio: The Post Office
Published: January 2017
Description: The first ever Instagram test drive: You tap. We drive. We gave Montreal the chance to test drive the 2017 Cadillac XT5 with only their device and a willingness to dare.