Category: Public Interest, NGO
Brand: Café Caribe
Agency: Y&R
Geo: Chile
Additional Info: Ambient
Advertising Agency: Y&R, Santiago, Chile
Creative Director: Gonzalo Ferrada
Art Directors: Gonzalo Gallardo, Alonso Venegas, Ignacio Besnier, John Venegas, Sebastián Muñoz
Copywriters: Juan Pablo Jara, Leo Aravena
Additional Credits: Post On Works, Miranda y Tobar
Published: March 2018
Synopsis:
When a politician stays awake, no bill can sleep. For this, Café Caribe created #WakeABill, a campaign that seeks to awake dormant bills in Chile.