Advertiser: CAFE DE CORAL
Agency: BATES CHI & PARTNERS
Category: Short Format Internet Film
Advertising campaign: LOVE IS HOT
Art Director: Daniel Cheung, Marco Ma
Creative Director: Gyver Lee
Producer: Wing
Sound Design/Arrangement: Wing
Director: Wing
Executive Creative Director: Almon Lam
Animation: Wing
Brief Explanation
The groups of late 80's and post 90's are the Generation X. They are strongly interested in video games, anime and manga. So we used an analogy for our product; a journey of love, when different ingredients meet and create a great taste, like love. You will love it in a second.
Execution
Love is an instinct and so sudden. so we back to choose 2D graphic and stop motion to create the "Love" feel.