Category: Banking, Investment & Insurance
Advertiser: CAJA MADRID
Product/Service: NEW SALARY ACCOUNT
Agency: SHACKLETON
Production Company: ALAMO FILMS, Madrid, SPAIN
Date of First Appearance: Jun 1 2010
Chief Creative Officer: Juan Nonzioli
Executive Creative Director: Juan Silva
Creative Director: Victor Aguilar
Art Director: Victor Aguilar
Agency Producer: Manuela Zamora/Cristina Cortizas
Account Supervisor: Joseba Irurzun/Maria Vicente
Director: Julio Del Álamo
Sound Design/Arrangement: Jingle Box
Post Production: Serena
Account Manager: Marta Gutiérrez
English Description
After hearing about the benefits of Caja Madrid’s new financial product, a bank manager of the competition says: “If this is true, I am Batman”. Once the information is verified, Mr. Steve Pérez becomes Mr. Steve Pérez Batman, a super hero that hides under the appearance of a normal guy.