California Almonds. Good for snacking anywhere.
The insight is very simple: When you’re stuck in a situation and have nowhere to go, having a snack makes it better. However, the Brits often feel guilty when they snack because they tend to make bad choices. But voila! Enter Almonds. The perfect snack that helps you stay on track. With 160 calories in a handful (about 23 almonds), almonds are a naturally satisfying snack that are easy to take along—where ever you go.
Boulder, Colorado-based agency, Sterling-Rice Group, and the Almond Board of California worked with UNIT9 Films’ Michael Sugarman to create three witty idents to demonstrate that almonds are good for snacking anywhere—while you’re waiting for a friend in a fitting room, sitting under a dryer in a salon, or even when you’re stuck in the slowest lift in the world.
Category: Food
URL: http://www.almonds.co.uk/consumers/snacking/snacking-good
Client: California Almonds
Agency: Sterling-Rice Group
Director: Michael Sugarman
Art Director: Ben Spiking
Producer: Alexis Celic
Executive Producer: Michelle Craig
Sound Design: PLUSH
DoP: John Barr
Post production: Cutters
Agency Producer: Jessica Morrison
Editor: Chris Hafner
Composer: Daniel Belardinelli
Production Studio: UNIT9 Films
Associate Creative Director: Miguel Hernandez
Production Design: Patrick Lumb
Agency Account Director: Kelli Goodwin
Marketing & PR Director: Dariela Roffe-Rackind
Grade: Derek Hansen, MPC