A new integrated campaign for the CALIFORNIA ASSOCIATION OF REALTORS®, created by Red Tettemer + Partners. Launching today, the campaign highlights the economic ripple effect of using a REALTOR®, with the underlying sentiment of “what starts with one California REALTOR benefits all of California.”
A macro-evolution of the “Champions of Home™” testimonial campaign RT+P created for the association in 2011, the new “Ripple” campaign connects the dots between REALTORS® and the California economy, illustrating how a Champion of Home can help consumers close on their dreams and, together, benefit the entire state. The spots truly focus on the powerful positive economic impact they’re making throughout California.
The new campaign will be supported on ABC television stations in Los Angeles, San Francisco and San Diego, including airtime during the award-winning show, “Modern Family.” In addition, ads on abc.com will blanket the state with CAR messages. The campaign also includes Clear Channel Radio, customized web chats, digital buys on REALTOR.com, mobile ads, and consumer-focused social engagement on platforms including Pinterest and Instagram.
THE TEAM (CREDITS)
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
VP/Creative Director: Bryon Lomas
Copywriter: Clarence Bradley
Senior Producer: Joe Mosca
Director/DP: Ahshin Shahidi
Exec Producer: John Malina
Line Producer: Breigh Kenley
Editing House: Red Alert
Editor: Vic Carreno
Producer: Joe Mosca
Color Correction: Monogram
Music House: Needledrop Music
Audio Mix: Philly Post
Audio Engineer: John Baker
Animator: Ahmad Ajouz
Interactive Aaron Grando
Account Executive(s): Susan Baraczek, Cortney Boothman
Social Media: Annie Heckenberger, Ryan Olah