The new "Long Story" campaign continues the theme of last yearâs "Ripple Effect" to highlight how California REALTORS are at the center of economic growth within the state and emphasize the benefits of working with one. The campaign is a multi-channel approach that includes digital media, broadcast media, social media and a redesigned consumer website to amplify the message of how what starts with one California REALTOR benefits all of California.
Media: Integrated
Category: Other
Client: California Association of Realtors
Country: United States of America
Chief Creative Officer: Steve Red
Executive Creative Director: Steve OâConnell
Group Creative Director: Ryan Scott
Creative Director:Todd Taylor
Art Director: Matthew Gould-Lucht, Michelle Maben
Copywriter: Chase Doutre, Tedd Wood
Producers: Joe Mosca, Meg Dibley
Interactive Creative Director: Derek Little
Interactive Designer: Hannah Dillon
Social Strategy: Annie Heckenberger, Allison Hartman
Account Team: Carla Mote, Susan Baraczek, Gillian Darr, Bergan Foley
Production Company: Wild Plum
Director: Vince Malone
Director of Photography: Marc Greenfield
Executive Producer: Shelby Sexton
Producer: Mike Garcia
Color Correction: Alkemy X
Colorist: Janet Falcon
Radio Production: Alkemy X
Engineer: Bob Schachner
Editing House: Red Alert (RTO+P)
Editor: Chip Schofield
Music House: APM
Sound Design: Alkemy X
Sound Designer: Bob Schachner
Audio Mix: Alkemy X
Mixer: Bob Schachner