Title: Bow Maker
Category: Gambling
Media: Film
Brand: California Lottery/ California Lottery Holiday 2016 Scratchers®
Agency: David&Goliath
Geo: United States
Advertising Agency: David&Goliath, Los Angeles, USA
Founder / Chairman: David Angelo
Creative Director: Greg Buri
Copywriter: Mark Monteiro
Associate Creative Director / Copywriter: Chris DeNinno
Associate Creative Director / Digital Art Director: Jenn Tranbarger
Art Director: Anthony Pasqualone
Group Planning Director: Kristen Knape
Planner: Chris Kwak
Managing Director of Broadcast Production: Paul Albanese
Executive Producer: Curt O’Brien
Senior Broadcast Producer: Brandon Kusher
Director of Business Affairs: Rodney Pizarro
Business Affairs Manager: Camara Price
Associate Business Affairs Manager: Travis Kohler
Group Account Director: Stacia Parseghian
Account Director: Janet Wang
Account Supervisor: Erika Rosenwinkel
Account Executive: Alyssa Meredith
Account Coordinator: Alex Petosa
Project Manager: Mike Antonellis
Director of Digital Production: Peter Bassett
Senior Interactive Art Director: Steven Lau
Senior Interactive Producer: Noah Luger
UX Lead: John Randall
Associate Developer: Mariano Echegoyen
Director of Print Services: Meredith Walsh
Senior Art Producer: Andrea Rosenfeld
Production Company: Bob Industries
Directors: The Argentines
Directors of Photography: Hoyte van Hoytema, Bradford Whitaker
Executive Producers: T.K. Knowles, John O'Grady, Chuck Ryant
Line Producer: Phillip Sheridan
Sales Representative: Siobhan McCafferty & Associates
Editorial House: Spinach
Editor: James Duffy
Assistant Editor: Doug Scott
Producer: Jonathan Carpio
Telecine: CO3
Colorist: Bryan Smaller
Online / VFX: Method Studios
Flame Artist: Emily Irvine
Executive Producer: Robert Owens
Head of Production / Commercial Finish: Ananda Reavis
Producer: Thuy Ta
Music: South Music
Mix House: Margarita Mix
Sound Mixer / Engineer: Nathan Dubin
Published: November 2016
Description: In this heartwarming series of spots from creative AOR David&Goliath, the California Lottery continues its tradition of encouraging people to give Scratchers as gifts for the holiday season, showing us that sometimes the smallest gestures – like Holiday Scratchers® – can go a long way.