Calm - Campaign Against Living Miserably Film Project 84 by adam&eveDDB London

The Film titled Project 84 was done by adam&eveDDB London advertising agency for Calm - Campaign Against Living Miserably in United Kingdom. It was released in Apr 2018.

Calm - Campaign Against Living Miserably: Project 84

Awards:

One Show 2019
Experiential & ImmersiveInnovation in ExperientialMerit
Experiential & ImmersiveSpaces & ImmersiveSilver
Creative Use of DataCreative Use of DataBronze
Creative EffectivenessCreative EffectivenessGold
Print & OutdoorOut-of-HomeSilver
Health, Wellness & PharmaOut of HomeGold
Health, Wellness & PharmaExperiential / Immersive / EventsGold
Health, Wellness & PharmaPublic RelationsGold
Print & OutdoorInnovation in Print & OutdoorMerit
Public RelationsInnovation in Public RelationsBronze
Public RelationsEvents & ExperientialGold
DesignExperiential / EnvironmentalGold
DesignData VisualizationGold

Credits & Description:

Media: Interactive
Category: Charities & appeals
Link: http://projecteightyfour.com/
Client: CALM
Agency: adam&eveDDB London
Country: United Kingdom
Published: March 2018
Synopsis:
The statistics are shocking. Every two hours a man in the UK takes his own life. Male suicide and mental health is a big issue that can’t be ignored any longer. It’s unacceptable that so many men are dying from suicide on a daily basis, yet so few people are talking about it. To stop people in their tracks, make them pay attention and inspire much needed conversation and action around suicide, we partnered with the internationally renowned artist, Mark Jenkins, and his collaborator Sandra Fernandez, to create 84 individual sculptures. Friends and family members of the deceased helped in the creation process of the figures. Each one, a poignant reminder of a real life lost and a call to society to come together and ultimately take a stand against male suicide. Visit the sculptures on ITV’s Buildings on London's Southbank Promenade from 26th March. #Project84