| Asia Pacific Advertising Festival (AdFest) 2016 | ||
|---|---|---|
| Film Craft Lotus | Animation (In-Camera Or Digital) | Bronze |
| Spikes ASIA 2016 | ||
| Film Craft | Film Craft: Achievement in Production | Bronze Spike |
| Film Craft | Film Craft: Animation | Bronze Spike |
Client：Otsuka Pharmaceutical Co., Ltd.
Brand: Calorie Mate
Media: TV
Category: Food
Agency: Hakuhodo
Brand：CalorieMate
Title："Show them what you've got”
Agency：Hakuhodo Inc.／catch Inc.
Production Company: AOI Pro. Inc.
Creative Director/Copy Writer：Akihiro Fukube
Art Director：Takuro Enomoto
Director：Tsugihisa Tanaka
DOP：Orie Ichihashi
Lighting Director：Takuya Sakimoto
Producer：Hiroyuki Yamada/Shota Kawaguchi
Production Manager：Rikiya Saito/Arisa Mochizuki
Cast：Yuna Taira
Stylist：Kazuki Yunoki
Hair-Make up：Eito Furukubo
Location Coordinator：Toru Takahashi
Vocal：Anly
Editor：Noritaka Imamura/Kohei Sudo
Lyrics Translation: Mandy Wang
English Synopsis: The Worlds First Chalkboard Stop-Frame Animation Tv Commercial, Consisting Of 6,328 Images Hand-Drawn By 34 Real University Art School Students, As They Took Turns Working Over
623 Hours. The Spot Opens On A Girl, Nervously Sitting To Begin Her University Entrance Exam. (In Japan, High School Students Study Desperately From Their 3rd Year For Their University Entrance Exams.) As She Looks At The Chalkboard, Her Life And The Effort She Has Put Into It For This Very Day, Begin To Play Out In Front Of Her. It Conveys A Strong Message That What Encourages You Is The Confidence That Comes From Your Struggles And Efforts, And The People Who Supported You Along The Way. Calorie Mate Is An Energy Bar Known As A Strong Source Of Nutrition Especially For The Test Takers Pressed For Time. The Tv Commercial Helped Calorie Mate Establish A Strong Presence Amongst The Target Consumer.