| Cannes Lions 2013 | ||
|---|---|---|
| Film Lions | Product & Service; Savoury Foods | Bronze |
Type of entry: Product & Service
Category: Savoury Foods
Advertiser: CALVO
Product/Service: CALVO TUNA
Agency: McCANN ERICKSON Madrid, SPAIN
Chief Creative Officer: Monica Moro
Executive Creative Director: Raquel Martinez/Jon Lavin
Creative Director: Raquel Martínez
Copywriter: Mercedes Lucena
Art Director: David Valgañón
Agency Producer: Martín Beilin ("los Producers")
Account Supervisor: Lucía Guinea
Advertiser's Supervisor: Eva Cuetos/Ana Oroz
Producer: Guzmán Molin- Pradel
Director: Dionisio Naranjo
Post Production: Wind/Israel Fornés/Free Your Main
Account Manager: Alejandra Sierra
Brief Explanation
This campaign argues that we give mothers the recognition that they deserve, highlighting their almost sixth-sense like ability of detecting any deception. We know how it is, so we wouldn't say that Atun Claro Calvo was our best tuna if we didn't really mean it.