THE GARAGE SOHO
Founder & Creative Director: Sir John Hegarty
Writers: Sir John Hegarty & Neil Patterson
Creative Project Manager: Moira Rizopoulos
ROYLE PRODUCTIONS
Director: Sam Washington
Exec Producer: Sarah Marcon
Producer: Selena Cunningham
Production Manager: Agnes Szyperek
FILM PRODUCTION
DOP: Paul O’Callaghan
1st AD: Will Jasper
POST PRODUCTION: RAISED BY WOLVES
Flame Artist: Jon Hollis
Grader: Vic Parker
GRAPHICS: STUDIO JUICE
SOUND DESIGN: FACTORY
Sound Engineer: Mark Hills
EDITING: FLOCK COLLECTIVE
Editor: Alexandra Wood
Producer: Arlinda Craven
Synopsis:
British beer success story, Camden Town Brewery, launches its first ever TV campaign ‘Characters’ celebrating the eclectic and inclusive spirit of its birthplace. The brewery teamed up with The Garage Soho and Royle Productions to create ‘Characters’, which promotes its signature lager, Camden Hells, initially launching on September 4th with five-second teasers before the 30”s and 10”s launch. The campaign features Londoners, each of whom reflect the unconventional, ‘anything goes’ spirit of Camden.
Directed by Sam Washington, the compelling films feature monologues from four characters, each of whom exemplify Camden’s fiercely unique spirit: an actor, a drag artist, a visually impaired woman, and a blues guitarist. In the captivating and memorable character portraits, each individual shares their refreshing honest musings on life, which range from funny and insightful, to thought-provoking.
Tasked with discovering the stars of the campaign and bringing the idea to life, Royle Productions undertook extensive casting and full production. The team also partnered with the RNIB (Royle National Institute of Blind People) so as to share Anna Canning’s story in an authentic light.