Overseas Filipinos’ sacrifice of working away from families and sending them hard-earned dollars help lift the Philippine economy. Cliché spots have been created to pay tribute to them over the years. But for National Heroes’ Day, Vista Land’s Camella Homes, one of the biggest real estate companies in the country, decided to tell real heroic stories. These showed the truth about their lives however painful and ugly it may be. The first story titled “Carding” told the story of a father working in Saudi Arabia as a technician. This was followed by a second film called “Norma”. She was a caregiver in a home for the elderly in London. Agency: Dentsu Jayme Syfu Manila.
Media: TV
Category: Corporate identity
Client: Vistaland & Lifescapes Inc
Brand Camella Homes/ Camella OFW Heroes
Agency: Dentsu Jayme Syfu Manila
Production: Unitel x Straight Shooters
Country: Philippines
Director: J.A. Tadena
Chief Creative Officer: Merlee Jayme
Creative: Merlee Jayme
Creative: Valerie Jan
Creative: Renzo Valmonte
Executive Producer: Ruth Colacion
Agency Producer: Butch Tayao
Post production: Post Manila
Camella Homes: Manny B. Villar, Avic Amarillo.
Account Service: Ronald Barreiro, Regina Ina Villegas
Song Lyrics: Merlee Jayme
Musical & Jingle Arranger: Kahlil Refuerzo