Michael Lawrence directs an impactful and very moving new film about a breast cancer surviver, for the Canadian Brest Cancer Foundation and the âRun For The Cureâ campaign. The spot, though the agency Cundari, Tronto, was based on a true story of a friend of the agencies and adland producer.
Brand: CIBC/ Canadian Breast Cancer Foundation
Media: TV
Category: Financial services
Agency: Cundari
Geo: Canada
CIBC: Run for the cure - in her shoes
Advertising Agency: Cundari, Toronto, Canada
Art Director: Jason Lee
Copywriter: Francesco Grandi
Group Creative Directors: Mike Sipley, Cory Eisentraut
Chief Creative Officer: Andrew Simon
Agency Producer: Kasia Zeniuk
Director: Michael Lawrence / Sons and Daughters
Editor: Graham Chisholm / Married to Giants
Sound: Apollo
Group Account Director: Kristen Vekteris
Account Supervisor: Keir