Vaping is increasing in popularity among teens, and like tobacco in it's heyday, nobody actually knows the long term effects that vaping will have on people's health. These spots set out to demonstrate that just because vaping hasn't hurt you yet, it doesn't mean it safe.
Media: Web Film
Category: Health & safety
Client: Canadian Cancer Society/British Columbia Government
Agency: Rethink Canada
Production: Nimble Content
Country: Canada
Director: Matthew Bissonnette
Creative Director: Chris Staples
Creative Director: Ian Grais
Creative Director: Rob Tarry
Copywriter: Sean O'Connor
Copywriter: Jason Perdue
Producer: Vings
Senior Art Director: Chris Moore
Sound: Wave Productions
Post production: PostPro Media
Editor: Megan Bodaly