In a land of beer worship, Canadian Club has done the unthinkable: releasing an integrated campaign via The Monkeys, that asks Australians if they are over beer. Created by The Monkeys, 'The Big Question' carries on the brand's marketing strategy, Over Beer, which continues to see success as it enters its seventh year.
Media: TV
Category: Drinks, alcoholic
Client: Canadian Club & Dry
Agency: The Monkeys
Production: The Sweet Shop
Country: Australia
Client: Beam Suntory
Marketing Director: Trent Chapman
Marketing Manager: Tiffany Madsen
Brand Manager: Kristy Rathborne
Assistant Brand Manager: Michaela Lloyd Jones
Creative Agency: The Monkeys
Founder/CCO: Scott Nowell
Creative Director: Scott Dettrick
Senior Copywriter: Andrew Fraser
Managing Director: Matt Michael
Group Content Director: Humphrey Taylor
Content Director: Sam Wallace
Content Manager: Bec Barnier
Head of Production: Thea Carone
Senior Producer: Jade Rodriguez
Head of Planning: Michael Hogg
Strategic Planner: Laura McRae
Production Company: The Sweet Shop
Director: Nick Kelly
Executive Producer: Edward Pontifex & Loren Bradley
DOP: Stefan Duscio
Producer: Alice Grant
Managing Director: Wilf Sweetland
Post Production: The Editors
Editor: Stuart Morley
Music: SongZu