Media: TV
Geo: Canada
Category: Public interest
Agency: DDB
Brand: Canadian Women's Foundation
For Girls Growing Up in Canada, It's Tougher Than You Think.
The Canadian public is unaware of just how prevalent women’s issues are in their own country, in our own backyards. The primary objective of the ‘it’s a girl’ campaign is to acknowledge the fact that women’s issues are still an issue and generate awareness of who Canadian Women’s Foundation is and what they’re doing to support the cause.
Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Art Director: Paul Wallace
Copywriter: David Ross
Associate Creative Directors: David Ross, Paul Wallace
Art Director: Paul Wallace
Agency Producer: Caroline Clarke, Andrew Schulze
Account Team: Wendy Caricari, Cathy Jarochowski, Reshma Lalany, Peter Bolt
Planning: Mara Schachter
Production Company: Suneeva
Director: Shelley Lewis
Executive Producers: Geoff Cornish, Michi Lepik-Stahl
Director of Photography: Samy Inayeh
Line Producer: Amalie Bruun
Post-Production Company: Relish
Post-Production Executive Producer: Sally Leggett
Editor: Steve Manz
Assitant Editor: Laura Dunn
Online: 567vfx
Online Editor: Justin Lee
Online Producer: Cherie O'Connor
Colour: Alter Ego
Colourist: Tricia Hagloriles
Colourist Producer: Jane Garrah
Audio House: RMW
Audio House Producers: Jeff Cohen
Audio House Director: Steven Mackinnon
Audio House Engineer: Kyle Gudmundson
Casting Agency: Fade to Black – Michael Stevenson
Talent: Emily Bartlett, Jennifer Higgin, Isabelle Magalhoes, Kathy Swanson, Harriet Sherman, Penny Eizenga, Nikki Grant, Meaghan Swaby, Erica Deutschman, Rachel MacMillan, Anne Thornley, Susan Lock
Voice Over: Cookie Roscoe
Published: July 2012