Canal Digital: The Boy Who Could Fly

Credits & Description:

Client: Canal Digital, Canal Digital "Gives back"
Agency (& City): TRY/APT Advertising Agency
Copywriter(s): Lars Joachim Grimstad
Art Director(s): Egil Pay
Production Company (& City): 4 1/2
Film Director(s): Marius Holst
Production Company Producer(s): Turid Øversveen
Agency Producer(s): Marte Heiersted/ Lars Mitlid
Short explanation
A soccer coach is interviewed. He tells us that what keeps him going, is seeing all the joy of soccer. He especially mentions Harald. We see Harald score a goal and become so full of joy that he starts to fly. The coach tells us that this happens all the time. We see Harald in different locations where he has landed. The coach tells us that he put Harald in defence. We see Harald get the ball on the other side of the field and kick the ball as hard as he can. It goes straight in the goal, and Harald begins to run across the fiels. And we have a lift of.
Super:
Canal Digital. Proudly sponsoring the joy of sports.
Now we're funding kids soccer. Apply for your team at giveback.no
Description
Each year, Canal Digital gives away lots of money to childrens sports.
The fund is called Canal Digital "Gives back".