Media: TV
Category: Entertainment & leisure
Client: CANAL+
CLIENT MANAGEMENT: Mathilde VILLETTE, Céline PONTYGAYOT, Eugénie RODRIGUES, Julie BONNECARRERE
Agency: BETC Paris
AGENCY MANAGEMENT: Bertille TOLEDANO, Guillaume ESPINET, Marie LEQUIME, Thibault CUISINIEZ, Ténée DIOUF
Production: Insurrection • Paris
Country: France
Director: Tim Bullock
EXECUTIVE CREATIVE DIRECTOR: Stéphane Xiberras
Creative Director: eric astorgue
COPYWRITER: Crystel Jung
ART DIRECTOR: Romain Ducos
STRATEGIC PLANNING: Guillaume MARTIN
Executive Producer: Charlotte Lepot
DoP: Patrick Duroux
Sound: Schmooze
TV Producer: Isabelle Menard
Post production and VFX: Mathematic
Editor: Eric Jacquemin
HEAD OF MEDIA: HAVAS
Published: June 2018
Synopsis:
BETC Paris' latest commercial for Canal+ aims to dissuade audiences from waiting too long before watching the big movies of the year. Directed by Tim Bullock via Insurrection Paris, the parody of 'Dunkirk' features geriatric pilots who heroically cling to reach the port despite communication issues and weak bladders. However troubles hearing and poor eyesight ultimately lead to their undoing.
Thanks to BETC and CANAL+, re-discover the multi awarded film Dunkirk by Christopher Nolan!
This new version is almost true to the original, except the pilots seem to have aged a bit..
Despite their advanced age, failing bladders, trembling and half-blind, they heroically stick in there and play their part.
The result is slightly tragi-comic and the message is clear – don’t let films grow old before watching them. Luckily for their subscribers, CANAL+ has the first broadcast rights on major films in France.
To produce this spectacular film BETC teamed up with Tim Bullock and Insurrection (Gift Face - Harvey Nichols, Goal - CANAL+) and Mathematic for the special effects. The film will be broadcast on TV, in cinemas and on social media.