Your time in the sun is a campaign developed by Cancer Institute NSW and Soap Creative. Australia has the highest rate of skin cancer in the world, and it's the most common cancer affecting young Australians. The campaign aims to reach young people, to raise awareness of the potentially deadly health consequences of overexposure to ultraviolet radiation (UV). It also aims to change behaviour, by persuading young people to protect themselves by appropriately wearing protective clothing, applying sunscreen and seeking shade. 'Your time in the sun’ refers to the idyllic time in your life when you are young, ambitious, meeting new people, experiencing new things, and enjoying life to the full.
Media: Integrated
Category: Health & safety
Client: Cancer Institute NSW
Agency: Soap Creative
Country: Australia
Director: Josh Logue
Copywriter: Michael Hughes
Creative Director/ AD / copywriter: Bradley Eldridge
Producer: Yvonne Ortiz
Producer: Alistair Pratten
Production company: World Wide Mind
Executive Producer: Will Alexander
Executive Producer: Michelle Parker
Account Director: Sam Francis
Account Director: Johan Borg
Strategist: alex houghton
DoP: simon ozolins
Visual Effects: Tom Corbett
Agency Producer: Henry Hill
Post production: Heckler
Actor: Caitlyn Paterson
Post Production Producer: Alison Kennedy
Music + Sound Production: Electric Sheep