Client: Canvas
Client contacts: Bob Madou, Bette Van den Briel, Marjolijn Van Boxel, Jeroen Vissenaekens, Vincent Merckx
Title: Imagine Home - The Music Donation project
Agency: mortierbrigade
Creative Directors: Joost Berends, Jens Mortier, Philippe De Ceuster
Creatives: Nicolas Mouquet, Geoffrey Masse
Strategy: Dorien Mathijssen
Digital Strategy: Laura Deknock
Producer: Lore Meert
PR Manager: Anne-Cécile Collignon
Digital Director: Pieter Nijs
Digital Project Manager: Jeroen De Bock
Design: Pieter Nijs
Front end: Steven Vanhercke, Geoffrey Vandamme, Sten Van Den Bergh
Back-End: Arnor D’Haenens, Ben Maes
DOP & Editing: Louk Voncken
Music: Peter Baert, Sound Of Home
Composer: Peter Baert
Soundstudio: Raygun
Senior Sound Engineer: Peter Baert
Creative Coach: Liesbeth Demolder
Radio Production: Jérôme Gijsen
Sound Engineers : Lars Overstijns, Pierre Dozin, Michael Dylst
Beeld The Sound of Home : Toyah Van Der Poten
Published: December 2017
Synopsis:
Buy a note and bring music back to the lives of those who need it most.
Belgian foreign correspondent Rudi Vranckx launches ‘Imagine Home’. A special project that seeks to aid young refugees through the power of music. On imaginehome.canvas.be you can buy music notes from an exclusive composition that was made in collaboration with young refugees and musicians in Mosoul. The sound of a note is only revealed when it is bought. The more donations, the more the composition comes to life. And only when all music notes have been bought, will the complete composition be revealed. ‘Imagine Home’ symbolizes the role music plays in the lives of people who have been affected by war and terror. It is a sign of hope and involvement.
When Rudi Vranckx reported on the liberation of Mosul last June, he met Nabeel Atraqchi. Nabeel’s music school had been destroyed completely during the occupation by IS, who think playing music is sinful. Almost all musical instruments were destroyed, and the musicians were persecuted. Rudi decided to start a project. Back in Belgium he collected all the instruments he could gather and shipped them to Mosul, so that Nabeel could rebuild his music school. The campaign was dubbed ‘Imagine Mosul’, after John Lennon’s famous song. ‘Imagine Mosul’ became a tremendous success, instruments with a long history were given a new future in Mosul. After the success of this campaign, Rudi wishes to take it a step further and do something in his home country. With ‘Imagine Home’ he wants to help young refugees who were forced to leave everything behind and who want to build a new future here. Music can give them a feeling of peace, of coming home.